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Summit Hydraulics – E-Commerce

Redesign of a hydraulic parts e-commerce platform to boost conversion, optimize cart flow, and enhance mobile & web UX

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Full Case Study

Client

Summit Hydraulics

Service Provided

UX Research, Design

YEAR

1/6/25

Challange:

Users needed too many clicks to reach Add to Cart due to complex product specs (pressure, fittings, compatibility). This slowed down checkout and increased drop-offs

RESULTS:

Reduced cart abandonment by 18%, raised returning customers by 12%, and improved checkout completion by 14%. 71% of products now fit a 3-click flow

Process

Process

01

RESEARCH & ANALYSIS

Audit revealed UX issues via GA4, Hotjar & benchmarking. Pain points in navigation, checkout & discoverability led to a new filter layout and IA/product card redesign

02

INFORMATION ARCHITECTURE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

WIREFRAMING & PROTOTYPING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

USABILITY TESTING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

VISUAL DESIGN & STYLE GUIDE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

RESEARCH & ANALYSIS

Audit revealed UX issues via GA4, Hotjar & benchmarking. Pain points in navigation, checkout & discoverability led to a new filter layout and IA/product card redesign

02

INFORMATION ARCHITECTURE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

WIREFRAMING & PROTOTYPING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

USABILITY TESTING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

VISUAL DESIGN & STYLE GUIDE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

RESEARCH & ANALYSIS

Audit revealed UX issues via GA4, Hotjar & benchmarking. Pain points in navigation, checkout & discoverability led to a new filter layout and IA/product card redesign

02

INFORMATION ARCHITECTURE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

WIREFRAMING & PROTOTYPING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

USABILITY TESTING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

VISUAL DESIGN & STYLE GUIDE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

© 2024 — Designed by Dylan Strus•

© 2024 — Designed by Dylan Strus•

© 2024 — Designed by Dylan Strus•