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Gourmet Food Store – E-Commerce

Offers premium caviar and gourmet products with global sourcing, featuring quality, variety, and free shipping.

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Client

GTCaviar LLC

Service Provided

Design seles drive

YEAR

11/1/21

Challange:

Design a luxurious e-commerce site for premium caviar, enhancing seasonal discount visibility and increasing CTA engagement to drive sales.

RESULTS:

Enhanced checkout process boosted average order value by 20%, with upsell offers encouraging additional purchases. Increased post-checkout engagement by 15%.

Process

Process

01

RESEARCH & ANALYSIS

Conducted user surveys and competitive analysis to identify key pain points in luxury food e-commerce. Findings showed a demand for better product categorization and educational content, which guided design decisions.

02

INFORMATION ARCHITECTURE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

WIREFRAMING & PROTOTYPING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

USABILITY TESTING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

VISUAL DESIGN & STYLE GUIDE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

RESEARCH & ANALYSIS

Conducted user surveys and competitive analysis to identify key pain points in luxury food e-commerce. Findings showed a demand for better product categorization and educational content, which guided design decisions.

02

INFORMATION ARCHITECTURE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

WIREFRAMING & PROTOTYPING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

USABILITY TESTING

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

VISUAL DESIGN & STYLE GUIDE

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

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