Gourmet Food Store
Offers premium caviar and gourmet products with global sourcing, featuring quality, variety, and free shipping.
Client
GTCaviar LLC
Service Provided
Design seles drive
YEAR
11/1/21
Challange:
Design a luxurious e-commerce site for premium caviar, enhancing seasonal discount visibility and increasing CTA engagement to drive sales.
RESULTS:
Enhanced checkout process boosted average order value by 20%, with upsell offers encouraging additional purchases. Increased post-checkout engagement by 15%.
Process
Process
01
RESEARCH & ANALYSIS
Conducted user surveys and competitive analysis to identify key pain points in luxury food e-commerce. Findings showed a demand for better product categorization and educational content, which guided design decisions.
02
INFORMATION ARCHITECTURE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
WIREFRAMING & PROTOTYPING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
USABILITY TESTING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
VISUAL DESIGN & STYLE GUIDE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
RESEARCH & ANALYSIS
Conducted user surveys and competitive analysis to identify key pain points in luxury food e-commerce. Findings showed a demand for better product categorization and educational content, which guided design decisions.
02
INFORMATION ARCHITECTURE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
WIREFRAMING & PROTOTYPING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
USABILITY TESTING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
VISUAL DESIGN & STYLE GUIDE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
RESEARCH & ANALYSIS
Conducted user surveys and competitive analysis to identify key pain points in luxury food e-commerce. Findings showed a demand for better product categorization and educational content, which guided design decisions.
02
INFORMATION ARCHITECTURE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
WIREFRAMING & PROTOTYPING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
USABILITY TESTING
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
VISUAL DESIGN & STYLE GUIDE
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
© 2024 — Designed by Dylan Strus•
© 2024 — Designed by Dylan Strus•
© 2024 — Designed by Dylan Strus•